Head of Marketing & Lead Generation

Why do we need you?

Moka.Care has built strong foundations in a rapidly evolving market. We are now looking for a marketing leader who can scale our growth and pipeline generation efforts, strengthen our commercial execution, improve go-to-market effectiveness and continue building a leading brand for HR and People teams.

Reporting to Guillaume d’Ayguesvives, co-founder, you will own Moka.Care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance.

You will lead a multidisciplinary team of 8 people organized across three main areas:

• Brand, Awareness & Customer Enablement, led by a Brand & Product Marketing Lead
• Lead Generation, Content & Sales Enablement
• BDR Team, led by a BDR Team Lead

You will also work closely with the Revenue Operations team to ensure strong alignment between marketing performance, pipeline generation and revenue outcomes.

This role is designed for a performance-oriented marketing leader who combines strategic vision with operational excellence, and who knows how to build scalable growth systems in B2B environments.

What will you do?

Lead a high-performing marketing organization

• Provide clear direction, prioritization and performance management across the team
• Coach and develop managers and senior contributors
• Stay closely involved in execution, funnel performance and operational priorities
• Strengthen collaboration across Marketing, Sales, Customer, Product, Tech and Revenue Operations teams

Lead Moka.Care’s growth and pipeline generation

• Define Moka.Care’s growth and lead generation priorities across inbound, outbound, paid acquisition and lifecycle marketing
• Scale a predictable and efficient pipeline generation engine aligned with revenue objectives
• Improve acquisition efficiency, funnel conversion and channel performance
• Partner closely with Revenue Operations to strengthen marketing performance measurement, attribution and budget allocation decisions
• Strengthen alignment and operating rhythms between Marketing, BDR and Sales teams
• Lead and develop the BDR Team Lead to maximize outbound pipeline generation and performance

Drive commercial positioning & go-to-market effectiveness

• Partner closely with Brand & Product Marketing Lead to ensure Moka.Care’s positioning and messaging effectively support pipeline generation and revenue objectives
• Improve go-to-market effectiveness by strengthening the connection between marketing initiatives, commercial priorities and sales execution
• Guide segmentation, market expansion and strategic growth initiatives
• Ensure strong alignment between positioning, messaging and commercial strategy
• Contribute to maximizing the commercial impact of new offers, campaigns and strategic initiatives

Act as a strategic thinking partner to our Brand & Product Marketing Lead to

• Support thought leadership through public-facing opportunities and by building relationships with key influencers (HR leaders, scientific experts, industry communities, etc.)
• Support brand awareness initiatives with creative campaign ideas and strong narratives
• Protect consistency across brand, content and communication initiatives

You’re the ideal person if

• You have 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People Teams as core target personas)
• You have a strong track record in demand generation, pipeline creation and revenue-focused marketing
• You have experience leading or working closely with BDR/SDR teams and outbound pipeline generation
• You are highly data-driven and comfortable working closely with funnel performance and GTM metrics
• You combine strategic thinking with a strong operational mindset
• You also have a strong brand sensibility and understand the importance of positioning and messaging
• You know how to build strong alignment between Marketing, BDR, Sales and Revenue Operations teams
• You are fluent in both French and English

Joining us you will

• Participate in an entrepreneurial fast-growing adventure and the possibility of having a huge potential for evolution inside moka
• See the concrete impact of your efforts each day and participate in nurturing healthy minds to foster healthy organizations
• Grow as a person and learn within a team of great people
• Be trusted: we hire great talents who lead us to the next level