Senior Consultant (Commerce)

Business Development:

• Identify growth opportunities within existing accounts - spot the extension, the adjacent brief, the unasked question and work with senior leadership to convert them.
• Contribute meaningfully to proposals and pitch responses: shaping the strategic approach, writing key sections, and presenting to prospective clients where appropriate.
• Build client relationships that generate repeat work - not just deliver well, but leave clients wanting more.

Team & Practice Building:

• Coach and develop Consultants on the team: Setting the quality bar on projects, giving direct feedback, and creating opportunities for junior team members to stretch.
• This role may line-manage 1–2 team members, depending on team structure.
• Drive practice IP development: reusable frameworks, case studies, proposition collateral and points of view that strengthen our market position and make selling easier.
• Work across WPP's integrated network: connecting upstream consulting recommendations to downstream execution in content, CX and commerce.

What we want from you:

• Extensive professional experience, with a strong track record in consulting, strategy or senior commercial/digital roles (ideally blending both)
• Deep understanding of how commerce ecosystems work: You've either run a commerce operation (brand-side) or advised on one (agency/consulting-side). You understand how trading, content, category management, channel strategy and technology intersect in practice.
• Working knowledge of AI discoverability: GEO, AEO, LLM-influenced discovery, AI assistants and conversational commerce. You can advise a Head of Digital or VP of eCommerce on what this shift means for their business and back it up with a credible action plan.
• Proven ability to lead projects independently - you've managed scope, quality and client expectations without someone looking over your shoulder.
• Strong strategic and analytical thinking: you can take a diagnostic output or a data-heavy assessment and turn it into a clear, commercially prioritised set of recommendations with a compelling narrative.
• Excellent communication and executive presence - you're comfortable leading a room, running a workshop, and navigating a difficult client conversation with credibility.
• Experience building methodology or practice IP: You've created frameworks, playbooks or delivery approaches that others have adopted and scaled.

Ideally you will have:

• Brand-side experience in eCommerce, digital marketing or commercial leadership - you've lived the reality of managing a P&L, running a digital operation, or leading a commerce team. This perspective is what separates a genuine consultant from a presenter of slides.
• Experience in at least two of: CPG/FMCG, Consumer health, Automotive, Retail, Telecom.
• Change management or enablement experience: you've helped organisations adopt new operating models, not just designed them.
• Line management or mentoring experience.

If you know some of this, even better:

• Hands-on curiosity with AI tools LLMs, agentic platforms, or similar.
• Experience with commerce technology (Shopify, SFCC, Commercetools, PIM/DAM systems).

What we can offer you:

• The chance to shape a growing consulting practice your work will define methodology and propositions, not just execute someone else's.
• Direct access to iconic enterprise clients and the opportunity to contribute to both proposition development and project delivery.
• An integrated agency network where your consulting work connects to creative, content, CX and commerce teams who make the recommendations real.
• A team culture that values intellectual honesty, pace and ownership.
• London-based with flexible hybrid working and occasional client travel.
• Training, development, and a clear path to Senior Consultant and beyond.

Permanent onlyWe offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.